How Many Advertisements is a Person Exposed to in a Day?
1 Consumer Attitude toward Advertising: A Comparison between the U.S. and China Jun Yu Joyce Zhou. - ppt download
PDF) Determinants of Consumers' Attitude towards Advertising in Nepal | Sajeeb Shrestha, PhD - Academia.edu
A Conceptual Model of Consumer Attitude towards and Acceptance of SMS... | Download Scientific Diagram
The Dimensionality of Beliefs toward Advertising in General: Journal of Advertising: Vol 18, No 1
Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes. (Advertising Attitudes) - Document - Gale Academic OneFile
Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
Full article: Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact
Researching Mere Exposure Effects to Advertising - Theoretical Foundations and Methodological Implications - Anthony Grimes, Philip J. Kitchen, 2007
UvA-DARE (Digital Academic Repository)
Advertising Belief and Attitude Model | Download Scientific Diagram
Criticizing the critics of advertising: towards a sociological view of marketing - Michael Schudson, 1981
Millennials' attitude toward advertising: an international exploratory study
AD REVOLUTION OR EVOLUTION? Typical ad representation and general ad attitudes influence the effectiveness of branded content
PDF) A Study of the Effects of Online Advertising: A Focus on Pop-Up and In-Line Ads
Amazon | Advertising in America: The Consumer View | Bauer, Raymond A., Greyser, Stephen A. | Advertising
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context - Scott B. MacKenzie, Richard J. Lutz, 1989
Advertising Beliefs and Attitudes: Are Students and General Consumers Indeed Different?
The Attitude Toward Advertising of Advertising Practitioners, Homemakers and Students in the Netherlands and Belgium | ACR
Attitude toward advertising through sport: A theoretical framework - ScienceDirect
Measuring Consumer Beliefs About Advertising: a Re-Examination and Extension of the Bauer-Greyser Inventory | Request PDF
Slide file # 34-17Page An Experimental Study of Antecedents and Consequences of Pop-Up Ad Intrusiveness: A Study in Progress Dennis Galletta, University. - ppt download
